E-Marketing is one of the most advanced Technology in the last decade, especially since the appearance of social networking sites and the great marketing power and competition that took place to get more customers. But, the most successful part of marketing is the SEO marketing, which got the largest share in the development of the search engine (Google). Therefore, it accounts for more than 67% of the search engine market.
Because SEO has become a topic of concern to many business owners, so we will explain below what is the SEO and its divisions.
What is SEO?
Search engine optimization (SEO) is a process of strategies and techniques that are used widely in the digital marketing field to boost the ranking of a website in the results produced by a search engine. So, The goals of these strategies are to improve and increase the visibility of a website on the web and increase visitor traffic coming to that website.
Furthermore, there are two primary types of SEO : organic and non-organic SEO. The main differences between them are outlined below.
In Organic SEO
It may sometimes be called Artificial SEO , This process may lead to faster results and knock up your website underlying positioning and arrangement . However, the effects are less successful in the long term than organic SEO.
This process works by focusing on displaying the web index that includes paid promotion, pay-per-click, and paid partner advertising.
- Quick Process.
- Ideal for focusing on the target audience.
- Great for brand awareness.
- Costly Process.
- Requires constant follow-up.
- Ranking will come down if you stop marketing.
After reading about a method of marketing that is less than impressive, it may be refreshing to understand how using organic SEO methods may be more profitable and overall effective in boosting the success and ranking of your website. Digital marketing experts recommend Organic SEO as a method that utilizes techniques as it seemed more natural In addition, to secure higher rankings.
Organic SEO focuses on Keyword analysis and enhancement, content optimization, link building, URL and image optimization.
- Build a good reputation for websites with maintaining it.
- Get the best and highest rankings naturally.
- long-term results.
- Bring reliable and genuine web traffic.
- Results may take more time.
- Complicated Process.
- You have to recourse to a marketing specialist to implement it.
Finally, when it comes to searching for digital marketing strategies that will be effective in increasing the visibility of your website, visitor traffic, and overall ranking . So, SEO is the major tool for implementation.
Despite the direct privileges of non-organic SEO may be attractive to some site owners, those who are serious about building or maintaining a trustworthy reputation for themselves online. But, they will better off abiding by natural or organic SEO technologies.
Although the results may not be immediate, But it will provide long-term benefit and continuous results.